Consumers favor video ads. Here are some statistics that show the power of video.
*46% of users act after viewing video ads
*Having a video ad on a landing page makes it 53% more likely to show up on page 1 in Google
*An initial email with a video receives an increase click-through rate by 96% and more sales
*51% of marketing professionals worldwide name video as the type of content with the best ROI
*Video on a landing page can increase conversions by 80% or more
*Video drives a 157% increase in organic and free traffic online
*Marketing while using video grow revenue 49% faster than non-video users
*One-third of online activity is spent watching video ads
By Using Video You Will Be Seen
Explained best by Infusionsoft.com:
“Videos that share the story of your company, who you are, and what you do frequently referred to as Company Overview videos, About Us videos, or Explainer videos are the perfect way to let potential customers get to know you better.
Video can really allow your personality to show while also building a sense of trust that will aid in the customer’s decision process resulting to more sales .”
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Animoto’s online article titled Online and Social Video Marketing Study is great at explaining a recent study. That say’s “4 in 5 consumers say they rather video demos because there more helpful and nearly three-quarters believe videos describing products are important consequently in conclusion seems like you should be using video .”
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